Social Media and Peacebuilding Policy Brief No.39 - May, 2019
Engaging with Narratives of Peace
How do peacebuilding organisations communicate about peace online and offline? Narrative competency must be a fundamental aspect of our work as peacebuilders in the modern age, as we confront the challenges posed by social media, divided on-line communities, growing political polarisation globally and more easily-ready manipulation tactics within public discourse. The term narrative is ubiquitous today and commonly used interchangeably with story. However, within the peacebuilding field there is currently a lack of understanding of the concept of narrative fundamentally as a cognitive framework that resides at the level of our unconscious minds, which allows human beings to make meaning of the world. While much has been written about how activists can address narrative change, peacebuilders have a special calling to engage with narratives in a way that is self-reflective, curious, seeks complexity and constructs meaning with others. This policy brief argues that narrative engagement should be a top priority and concludes with policy recommendations for those in the peacemaking field.