Social Media and Peacebuilding Policy Brief No.34 - March, 2019
Counteracting Hate and Dangerous Speech Online: Strategies and Considerations
This policy brief will examine the various factors that enable online hate speech to resonate, spread, and drive offline action. After briefly reviewing the features of social media that enable hate speech to spread online, we will explore tools for designing interventions to respond to this content. As part of this, we will consider the broader online and offline context impacting this speech, and review approaches to identifying, understanding, and engaging online audiences. Drawing from multidisciplinary research insights, the discussion will then address considerations for developing messaging strategies and content. The review concludes with a brief discussion of the importance of assessing and mitigating risk. Overall, this brief will position readers to be able to develop their own strategies for responding to online hate and dangerous speech in their context.