Policy Briefs on Social Media, Technology and Peacebuilding

This Policy Brief places ‘rainbow-washing’, or utilizing LGBTQ+ imagery for commercial ends, in a broader conversation of hashtag activism and considers when these displays represent authentic allyship as opposed to performative activism. While rainbow-washing is most frequently observed in an American context, global displays of Pride-themed brand activism in India and the Philippines are also considered. The Policy Brief ends with recommendations for consumers and corporate entities to prevent the co-optation and commercialization of LGBTQ+ symbolism.

This Policy Brief examines the practice of organisations, ranging from violent extremist groups to the US Army, of using online gaming for recruiting purposes. Online gaming is a popular form of entertainment among the world’s youth. The Policy Brief describes why recruiting in online gaming should be understood as a more general problem, involving any armed group recruiting online, which has simple solutions. It then presents several concepts from peacebuilding that can be applied to counter recruiting efforts in online gaming.

This Policy Brief examines the influence of international political actors in perpetuating disinformation in fragile states. The study delves into the history of disinformation in Iraq, particularly during and after the fall of the Baathist regime, and investigates how national and international actors utilise disinformation as a political tool. Three case studies focus on the overlapping interests of regional, international, and local actors. The findings contribute to a better understanding of disinformation dynamics, enabling more effective strategies to combat disinformation and foster informed and democratic societies.

This Policy Brief explores the ongoing infowars in the Russia–Ukraine war which began in February 2022. Since 2014, due to the Kremlin’s propaganda channels, troll armies, and “useful idiots” in the West and beyond, Russia was able to control the narrative on the situation in Donbas and Crimea and significantly diminish both support and interest toward Ukraine. However, after the start of the full-scale war in 2022, Ukraine shifted international views on the Russian invasion. Ukraine’s efforts significantly contributed to Russia’s digital isolation and mainstreamed Ukraine’s counter-narratives using open-source data, digital allies, and successful communication campaigns.

This commissioned report is one of several resulting from a year-long research project funded by the Toda Peace Institute’s program on Social Media, Technology and Peacebuilding The tech sector wields enormous power over the thoughts and actions of billions of people. Toxic polarization stymies governments from helping to solve pressing problems from Covid to the climate crisis. Humanity needs technology that builds trust and civic health rather than outrage and division, and people who understand how to build bridges in divided communities to be better equipped to use technology. In 2020, a working group formed to explore a Council on Technology and Cohesion to bring practitioners who heal division together with people who design technology. This report maps the kinds of activities that could help to build a movement for prosocial technology to support social cohesion.